The MSP Sales Podcast
The MSP Sales Podcast digs into the philosophy, strategy, sales training, and techniques that allow a managed service provider to meet their maximum sales potential. For managed service providers who want to scale, we’ll discuss the critical systems that must be in place for every MSP to succeed. We’ll be joined by industry specialists in the IT industry to offer their expert insights. Hosted by Brian Gillette, his own unique and proven empathy-driven sales philosophy has helped generate millions of dollars in revenue for IT providers who deliver managed services including network security, backup, monitoring, compliance, and more.
Episodes

Sunday Aug 04, 2024
Episode 1 - Shifting the MSP Sales Mindset
Sunday Aug 04, 2024
Sunday Aug 04, 2024
In our first episode of The MSP Sales Podcast, your host Brian Gillette dives into the discomfort many business owners feel about selling managed IT services. We explore why selling managed services can feel unnatural and why it seems like prospects are becoming more difficult to reach and trust harder to establish. How does the "Adversarial Sales Complex" impact both buyers and sellers? Brian explains this phenomenon and how you can shift to a win-win-win approach that transforms the sales process.
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Peak MSP Sales Performance
The MSP Sales Podcast is committed to tackling the complex task of selling Managed Services in today’s competitive market. In each episode we will dive into real-life challenges that MSPs are dealing with, offering compelling discussion and actionable steps to take. You’ll hear industry-leading guests as they share their insights and strategies. Take your own sales game to new heights, and help your team reach peak MSP sales performance.